MEET THE SIRA WHOLESALE TEAM

Sira’s Wholesale Team is made of Cannabis Sales & Marketing Professionals with over 25 combined years of experience in high volume sales and relationship management. The team is supported by a large staff of professional growers, processors, chefs, extraction artists, as well as inventory and packaging specialists. Coupled with state-of-the-art production capabilities, Sira Naturals is ready to partner with you!

CONTACT THE SIRA TEAM

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SPENCER KNOWLES

Vice President of Massachusetts

Favorite Strain: Sundae Driver

As an advocate and enthusiast, Spencer has had a personal connection with Cannabis for many years and feels strongly that it should be used as a force for good within our society. Prior to joining Sira in 2018, he spent his professional career in the fine wine industry with leadership roles in national retail and regional wholesale. A firm believer in sales through education, Spencer is driven by a passion to normalize and elevate Cannabis for both its medicinal and therapeutic qualities, so that all responsible adults can truly appreciate the benefits of the plant and the people who work tirelessly to craft it! When he is not working, Spencer enjoys adventuring outside with his family and their dogs.

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NICK SPIDALIERI

Director of Wholesale & Procurement

Favorite Strain: Super Lemon Haze

Nick Spidalieri is a passionate sales veteran who joined the Sira Team in August of 2019. Nick is responsible for directing out bound sales and managing the Sira portfolio of brands. A cannabis enthusiasts who believes that educating the consumer base on the therapeutics cannabis has to offer is essential to the growth of the industry. Prior to joining the Sira team Nick worked for ten years managing Sales and Portfolios at a New England Wine & Spirits Company. During his down time Nick enjoys long walks with his wife, cooking, exercise and reading.

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DAVID APPLEBAUM

Sales Cannasseur

Favorite Strain: Dosido #22

David Applebaum is the Sales Cannasseur at Sira Naturals, serving as support to the Sales and Marketing team.  Prior to his role in Wholesale, David was an Assistant Manager at our Cambridge dispensary, spending time cultivating relationships with Massachusetts medical cannabis patients and hearing their stories first hand.  Having spent close to three years working in the Las Vegas cannabis market, he came to us with a wealth of knowledge and experience in the industry.  David believes, as a medical marijuana patient himself, that we are truly “fighting the good fight” here at Sira, and he hopes that our efforts will help to bring the benefits of cannabis to a much larger audience.  When David is not working, he enjoys hiking and spending time with his husky, Roscoe.

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Jane Abbott

Project Manager

Favorite Strain: Dosido #22

Jane Abbott is the Project Manager for Sales & Operations. Prior to taking on that role, Jane worked as Assistant Manager of the Packaging Department at our Milford production facility, becoming familiar with retail and wholesale operations as they intersect with production processes. Initially led to the industry by a desire to help normalize lifestyles that include cannabis, Jane is proud to be part of the nurturing and supportive professional community she has seen develop within the Massachusetts cannabis industry. In her free time, Jane loves to connect with friends and family, stay active, and revel in the natural beauty of the Northeast. With over five years of wide-ranging experience in cannabis under her belt, Jane can’t wait to see what the next five years will bring!

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Matt Panaia

Brand Ambassador

Favorite Strain: Apple Fritter

Matt Panaia brings his passion for both cannabis and customer service in his role as Brand Ambassador at Sira Naturals.

Prior to joining the wholesale team, Matt was a member of the Logistics Department serving as a wholesale delivery representative. He began his career at Sira Naturals in July 2019, in the Packaging Department. Prior to joining Sira Naturals, Matt worked as a corporate trainer for 16 years for 2 major financial companies, teaching company associates about the financial and investment world. Matt brings his enthusiasm for medical cannabis to the team and hopes to erase any lingering stigma associated with the medicinal use of cannabis.

In his spare time, Matt enjoys time with his dog, music, hiking and camping.

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Our Drivers

Favorite Strain: All of Them

Our drivers work day in and day out to get you the product that you need. We take pride in our commitment to high quality service and on time deliveries and without their dedication to quality service it could not be possible!