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DISPENSING KNOWLEDGE

Sira Naturals Launches Nation's First Marijuana Microbusiness Accelerator

We at Sira Naturals are extremely proud to announce, in collaboration with G-Tek Labs, the launch of The Sira Accelerator, a small-business accelerator program designed to help entrepreneurs navigate and succeed within the emerging regulated cannabis industry.

How will The Sira Accelerator work?

The Sira Accelerator will offer four twelve-week programs per year, with each cohort accepting up to five Marijuana Product Manufacturer Microbusiness applicants. To ensure diversity and equality, one space each quarter will be reserved for Economic Empowerment applicants. At the end of each program, participants will walk away with the tools, knowledge, and connections needed to succeed.

The goal of the program is to provide cannabis entrepreneurs an immediate path-forward, slicing through barriers to entry, and accelerating them to profitability. The Sira Accelerator will provide access to world-class lab technology, workspace, and executive mentorship. Additionally, each small-business will receive an allotment of Sira Naturals-produced cannabinoid substrate, or cannabis oil, invaluable to product development, and often the most expensive hurdle for these microbusinesses to overcome.

Why create The Sira Accelerator?

“Speed to market is imperative for the success of small businesses looking to get into the cannabis industry,” said Michael Dundas, president and chief executive officer of Sira Naturals. “This accelerator not only represents our organization’s commitment to getting these cannabis businesses to take shape, but also provides an opportunity for our leadership and production teams to share their vast experience building and operating a successful cannabis business with the next generation of entrepreneurs in our growing industry.”

To provide world-class education and acceleration in the development of marijuana infused products, testing, manufacturing, and packaging, Sira Naturals has partnered with G-Tek Labs, an innovative South Boston company that provides coworking space and resources necessary for the development and scaling of physical products.

“As an organization, G-Tek labs is excited at the prospect of participating in the cannabis industry which will bring jobs, revenue and economic development to Massachusetts,” said Jeff Chang, chief executive officer of G-Tek Labs. “With the F.D.A. advisory panel’s recent approval of an epilepsy medication derived from cannabis, we now have real world proof that exciting new technology can be developed in this emerging sector. Leveraging tried and true manufacturing tools and techniques to new product development is our core competency and we believe the opportunity to work with a best-in-class cannabis partner like Sira Naturals will be a winning combination.”

The program will begin accepting applications in Q3 but those interested can ensure priority status by registering now at www.siraaccelerator.com.

Who is right for The Sira Accelerator?

Massachusetts-based small cannabis businesses who plan to apply for Marijuana Product Manufacturer microbusiness licenses from the Massachusetts Cannabis Control Commission.

As an example: Michelle Bennett of Healing Tree Edibles, a Cape Cod entrepreneur who specializes in non-GMO, low sugar, healthy cannabis infused products. “One of my biggest challenges, is procuring cannabis oil for product development. This program would help me to rapidly scale my business and take it from the Cape Cod League to the MLB.”

For more information on this exciting new program, be sure to visit www.siraaccelerator.com

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