You can't be what you can't see
By working closely with community members, we address the suspicion and disconnect that many people of color feel towards cannabis, which may prevent them from pursuing career opportunities in the industry.Our community engagement meets people where they are and provides support as they move at their own pace toward a goal of understanding the potential employment and entrepreneurial opportunities available in the industry.
Sira invited the CultivatED team to provide education about overcoming the challenge of a prior conviction for those who want to enter the cannabis industry.