Why I Love Social Equity

I love the cannabis industry’s focus on creating healthier markets with social equity programs. Cannabis Prohibition and its numerous negative effects were far from equitable, and this is our chance to set right those past wrongs, and help give economic empowerment and social equity applicants a boost to launch their business.

That’s why I champion Accelerator programs, and why I started one with Sira. We’re proud to be helping good and local people develop new and exciting products, like Purient, developed by my wife Leah.

However, now we need the consumers (YOU!) to step up and support these products. Attend upcoming Launch Events and support these businesses directly.

Join the movement as we continue to work to create a healthy robust and equitable Massachusetts cannabis market. Promote products and services that represent the positive growth and change that the voters want, and that will best create a healthy market that we can all benefit from.

Do you have a cannabis industry social equity event, market first, or business win to share with the greater community? Use the hashtag #ILoveSocialEquity to join the movement and let everyone know that you and your business product or service, "Love Social Equity" too!


This is what the growing movement for social equity looks like. Invest locally, and the benefits will be seen locally. Buy social equity products, and you will see those local businesses do the same, reinvesting in themselves, their community and others. Give them that ability, and you will empower them to better our entire region. We are fortunate that Social Equity in the cannabis industry, is enshrined in the law thanks to the voters and makes Massachusetts a leader in recognizing how to finally create a healthy market environment! Now let’s lead!

-Sieh Samura 

President of MassBay Cannabis Inc. & Owner of 612 Studios LLC.

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